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AFTER the Trade Show:

HOW TO WIN THE BATTLE
- 5 THINGS YOU CAN AND MUST DO

[ Webinar ] After the Trade Show: How to Win the Battle

– 5 things you can AND must do 

The trade show is over, but now the real fun [work] begins!

Join our webinar to get 5 best practices on what you can and should do after your trade show participation – even if you’re swamped with other tasks.

It will be sprinkled with a concrete customer case where a company transitioned from:

“[…] viewing trade show participation as a one-off, unmeasurable ‘business as usual’ activity to making it a strategic, measurable initiative that supports business goals and creates synergy with other activities.”

In this webinar, trade show expert Jakob Dyrbye will walk you through the best ways to measure the effect of your participation and ensure you follow up on the relations you built during the show.

With over 30 years of industry experience and having trained more than 10,000 marketing, HR, and sales professionals, Jakob will equip you with everything you need to maximize the benefits of your trade show attendance – even after the event has ended.

In the webinar, we cover how:

  • YOU KNOW IF YOU GOT WHAT YOU CAME FOR
    Did you meet your objectives? We'll talk about how to evaluate your results.
  • YOU MAKE SENSE OF YOUR ROI AND ROO
    Numbers matter. We'll share how to get a clear picture of your ROI and ROO
  • YOU FOLLOW UP BEFORE YOUR COMPETITORS MAKE IT HOME
    Up to 50% of visitors choose the exhibitor that contacts them first.
  • YOU BUILD VALUE IN THE LONG RUN
    It's not just about the short-term wins.
  • YOU SHARE THE WINS - AND GET BUY-IN
    Show your team – and bosses – what you achieved. Sharing the results and nuggets of wisdom help everyone get onboard.
All YOU NEED TO KNOW
DATE

October 30

TIME

10:00 - 11:00 [CET]

WHERE

Online – you get a link, when you have signed up

PRICE

Free

WHO IS IT FOR?

This webinar is especially relevant for Marketing, HR,  Sales and Management working with trade shows, exhibitions
and other in-person events

Why participate?
  • You are in marketing, sales, HR, or a related field, and play an active role in your company’s trade shows
  • You want to KNOW what you gain from your participation = clear results
  • You want practical examples and inspiration
  • You are looking for hands-on tips and tricks to maximize your investment
  • You would like answers to your questions via our Q&A session

Questions?

NATASJA GAMBORG //// 
HEAD OF WEBINARS 

Please reach out to me at +45 20 82 73 13 or send an e-mail at contact@thetradeshowacademy.com, if you have questions. 

Jakob Dyrbye will in this webinar lead you to the right mindset and tools
to ensure your hard work pays off AFTER the show. 

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Jakob Dyrbye at DI Handel talking about trade shows
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